Mission is story

When planning to include video in your website or online marketing please consult with the television producers at PersonalCast Professional. We have cost-effective yet compelling solutions that will enhance the quality and engagement of online video. Our creative solutions are based on our process, Interviewism- remote interviews conducted by expert television producers anywhere, at any time, on any computer or mobile device.

Our sole focus is to act as your ‘remote’ content agency to create a consistent flow of compelling digital content as you expand your company’s online marketing and communications. Our television professionals will collaborate with your team to design the most cost effective approach to update and upgrade your company messaging.

The remote interview process is the foundation of our digital content creation because it ensures complete authenticity. We edit OUT the interviewer so only your company’s ‘storytellers’ are featured. Because we conduct remote interviews, the production process is almost completely virtual- reducing the need for disruptive, time consuming, and expensive on-site production crews.

But our solution isn’t designed just to be cost-effective. We are proud to provide highly vetted, masterfully executed video content that will enhance relationships with clients and speed critical information to employees.

Feel free to give us a call and ‘kick some tires’! Drop us an email at producers@personalcaststudios.com. We promise to move quickly to understand your needs, answer your questions, and quote our affordable pricing.

9 ways PersonalCast Professional television producers improve your messaging

The good news is that the cost of acquiring original video is plummeting because any ‘mobile device’ can be used, essentially, as a mini television studio. Creating video sounds simple because who doesn’t have a young techie who is also a wiz with these things. But the process requires a missing ingredient. The experienced interviewer/storyteller. Finding a trusted media producer who will build a deep level of ongoing video integration into your conpany’s longterm marketing plan requires moving beyond advertising content.

The broad adoption of mobility also requires your company’s marketers to invest in more sophisticated online outreach. In the proper creative hands, deep video integration focuses on your company’s key communication triggers- the authenticity of its leadership, testimonial libraries, and building out content that furthers the firm’s narrative. This becomes compelling content as digital engagement continues to rise.

Successful video integration in your company’s outreach is formed through authentic storytelling. The key to tangible results is not found in the technology. And that’s the advantage of using network-quality producers, highly experienced in the art of the on-camera ‘interview’. Producers with network-quality experience ask the right questions that advance the story. Keep these traits top-of-mind when you are choosing a professional producer to create your video strategy:

1. ’Network-quality’ means highly vetted production experience, under pressure.

FaceTime, SnapChat, Skype or any time someone holds the phone up and speaks to someone else- that is first-person video. Today ‘first-person video’ is the most fluid means of personal expression. But getting to the heart of what needs to be communicated requires pre-planning and on-camera interview experience. This has to be accomplished under the pressure of a clock. Busy leadership and team members in any enterprise have limited time bandwidth. Getting excellent video assets in a short timeframe requires a great deal of experience.

2. Storytelling is the key difference between advertising and authentic, online content

Advertising creative is designed to trigger a specific set of ‘buy signals’. This works best in short radio or tv spots. But advertising is much harder online, where users control their own attention. Thats why the storytelling format is so critical to engagement. Keeping your target audience engaged requires displaying the authenticity in the storytelling. Be sure to focus on the format triggers within the video which signal that sense of being ‘real’. Be sure to include classic format ‘hooks’, like a strong, engaging open, followed by content that is confidently expressed from experienced, passionate leadership, employees and clients.

3. Working with different demographics and psychographics comes with experience

The hardest bit of producing often comes from working with groups outside the producer’s own demographic. But designing the proper attitude that fits with the firm’s mission and consumer-facing ’voice’ requires a broad production background. Most ‘network-quality’ producers can work fluidly with different kinds of people, details and settings.

4. Deadlines.

Producing video to meet a deadline and also a specific length are skill sets of ‘network-quality’ producers. The key is pre-production planning and knowing the time requirements of each step in the process, including client notes! Every new project takes 25% percent longer to launch and every experienced producer plans for that. Fitting the format to flatter the mission takes collaboration with the firm’s marketing and communication leadership.

5. The difference between authentic storytelling and simply video assembly

Authentic storytelling must touch each viewer emotionally. Finding the humanity within each interview and then editing to elevate that sense, is the role of a ‘network-quality’ producer. Also, the quality of the editing team that crafts the underlying video assets into compelling storytelling is paramount.

6. How graphics and underscoring usage works to further the narrative

Graphics and music must serve the format and not compete with the narrative. So planning the beginning, middle, and end of each video is the only way to truly create a valuable asset that communicates the mission of the firm- through its focus and storytelling. If you notice the music, it’s probably not being used correctly.

7. Simplicity and clarity reach the largest target audiences.

It is true that the movement to online consumption of media has splintered audiences. But hidden in that reality is the benefit of creating broadly engaging content for your audience. As your library of video content grows, it should paint an engaging picture of your firm’s mission- like a jigsaw puzzle. And it should have both resonance and a sense of endurance. You will see these results as your engagement metrics rise over time as your original video library of original content grows and broadens.

8. An experienced Producer becomes a trusted partner

The most valuable benefit of working with a ‘network-quality’ producer is their ability to grasp the video’s use-case for its intended audience. This is how pre-production must start- with an exploration with the marketers who know their audience best. The ability to create release timelines is a critical part of the process. But that pays off down the road as the Producer begins to understand the workflows and group dynamics within the firm.

9. Embracing inevitable changes.

After the work has been done and the video has been delivered it’s best to expect notes and reactions that require re-working. This is the hardest part of the craft, but the one that separates network-quality producers from the rest- they know it comes with the territory. And most often, it is the tiniest edit or reworking that solves the problem and provides a breakthrough that moves the process forward. Collaboration is the ultimate benefit of working with a ‘network-quality’ producer.